According to an article by MediaWeek, through the month of October automotive advertising in magazines remained flat at $1.8 billion and it’s not expected to grow beyond that in 2006. Many herald the ...

Last month, a Microsoft Advertising automotive case study showcased a positive linear relationship between paid search clicks and automotive sales, with 99% statistical significance. What’s more, the ...

While we've moved on to flashy digital ads (watch Ray Donovan!) and great commercials, there's still the allure of print advertisements. The simplicity creates a necessary cleverness. Which is the ...

This beta opens up the use of automotive feeds and the API for advertisers. The new ad type allows dealership advertisers to expand their reach and see the same increase in conversions they might have ...