Il Makiage launched at the height of the Instagram makeup era in 2018. Fast forward to 2025, and the brand is still hyped for its hero products. One of its bestsellers is the viral woke up like this ...

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Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. The company, which is best known for its Il Makiage foundation, looks like it could be ...

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...

LONDON — Women’s soccer has been rapidly gaining momentum in the U.K. and Il Makiage is getting in on the action. The New York-based brand has become the official beauty partner of Arsenal Women, ...

You’ve likely seen the Il Makiage Woke Up Like This Foundation all over your TikTok feed. It’s a product that promises amazing things (think: a flawless finish, exact shade match and all-day wear).

If you’ve spent any time on social media, then I’m sure you’ve come across ads from Il MAKIAGE. The makeup brand, which markets itself as having the most accurate foundation coverage in the game, can ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Il Makiage Woke Up Like This foundation has a whopping 634,376 five-star reviews. The liquid formula ...

NEW YORK--(BUSINESS WIRE)--IL MAKIAGE, the fastest-growing beauty company in the U.S., today announced an expansion of its leadership team with the appointment of Lindsay Drucker Mann as the company’s ...

For a while now I’ve been haunted by TikToks of people testing out a base foundation by Il Makiage that claims to perfectly match skin tones from nothing but an online quiz. It’s got something ...