While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. Every day we hear about the state of the economy, rising inflation ...

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit. User-level data is drying up, and with it ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From exposing marketing’s short-sightedness when it comes to working-class audiences ...

Businesses should develop marketing campaigns according to an overarching marketing strategy. The most effective strategies are based on thorough research. Understanding the fundamentals of marketing ...

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach ...